SEO that's part of the build, not an afterthought.

Technical audits, on-site optimisation, Google Shopping setup, and analytics configuration. Practical SEO from someone who builds websites, not just analyses them.

01

Technical SEO audits

A thorough review of your site’s technical health: crawlability, indexing, site speed, Core Web Vitals, structured data, internal linking, and mobile usability. You’ll get a clear report with prioritised recommendations — not 200 pages of jargon that nobody reads.

We check the things that actually matter to Google: how fast your pages load, whether your content is properly structured for crawlers, if your site is generating errors in Search Console, and whether your internal linking is helping or hindering discovery. We also review your competitors to understand what’s working in your space.

The difference between our audits and most agency audits? We can implement the fixes ourselves. When we find a performance issue, a missing schema markup, or a crawl problem, we don’t hand over a PDF and wish you luck. Because we build websites, we can make the changes directly — often in the same engagement. That means recommendations don’t sit in a drawer; they actually get done.

02

Google Merchant Centre & Shopping

If you sell products, Google Shopping is one of the most effective channels available. Products appear directly in search results with images, prices, and reviews — before the organic listings. For ecommerce businesses, this is often where the best ROI lives.

We handle the full setup: Merchant Centre verification, product feed creation and optimisation, category mapping, shipping and tax configuration, and campaign structure in Google Ads. We’ve done this for ecommerce sites ranging from boutique retailers with 50 products to larger catalogues with thousands of SKUs.

Feed quality matters more than most people realise. Titles, descriptions, GTINs, image quality, availability status — Google is increasingly strict about feed quality, and poor feeds mean poor visibility. We optimise every attribute and set up automated monitoring so feed issues get caught before they affect your campaigns.

03

Analytics & tracking

Proper GA4 configuration, conversion tracking, event setup, and custom dashboards. We make sure you’re measuring what actually matters to your business — not just collecting data for the sake of it. Most GA4 setups we inherit are either misconfigured or tracking the wrong things.

We set up meaningful conversion goals, configure enhanced ecommerce tracking for online shops, implement cross-domain tracking where needed, and create dashboards that answer your actual business questions. How many enquiries came from organic search? Which blog posts drive the most traffic? What’s the conversion rate on your contact page?

We also handle Google Tag Manager setup, consent mode configuration for GDPR compliance, and integration with other tools like Google Search Console and Looker Studio. If you need your WordPress site connected to your analytics properly, this is the service for that.

04

On-site optimisation

Content structure, heading hierarchy, meta data, image optimisation, schema markup, internal linking. The fundamentals that most agencies rush through because they’re not the exciting part of SEO. But they’re often the highest-impact part — especially for local businesses and service providers.

We review and optimise your page titles and meta descriptions to improve click-through rates from search results. We implement structured data (schema markup) so Google understands your content — whether that’s local business information, FAQs, services, reviews, or product data. We build internal linking structures that help both users and search engines navigate your site logically.

Because we build the sites too, on-site optimisation is built into every web design project from day one. Clean HTML, proper heading hierarchy, fast page loads, and mobile-first design aren’t SEO extras — they’re how we build everything. If your existing site needs this attention, our maintenance plans can include ongoing SEO improvements as part of regular care.

Want better visibility?

Let's review where you are and figure out the highest-impact improvements.